Social Lead

Social Lead

Are you our next Social Lead? Due to business growth, we are looking for someone who can help us redefine what's possible for our consumer facing social media platforms here at London Gatwick.

If you have very strong attention to detail, can balance strategic problem solving with hands on activation and enjoy ownership of campaigns and their delivery this role has lots to offer.

As part of our ‘Grow with Gatwick' initiative you'll be provided with plenty of training and support to ensure you're developing and growing your career.

What is the role?

The Social Lead is responsible for planning and delivering our content strategy across key digital touchpoints, principally our consumer facing social media platforms, whilst also ensuring consistency of content and messaging with our consumer facing web environments and app ecosystem. This role will have direct influence in building the Gatwick brand online, but also in delivering incremental commercial revenue opportunities for the airport. This will come in the form of building preference towards Gatwick as the London airport of choice.

What will you do? (Accountabilities)

• Lead social media strategy, content planning and execution end-to-end as required by the senior commercial leadership team.
• Build and manage strong relationships with partner airlines and retailers and support them in the delivery of their online activity within the GAL ecosystem.
• Support external partner agencies performance ensuring excellence in delivery of paid media campaign activity across key social media platforms.
• Manage the deployment of our brand visual identify across all created content.
• Maintain strong relationships across the commercial team and external agencies to deliver the required campaigns.
• Produce campaigns that will deliver on building preference towards Gatwick as the London airport of choice for SE travelling passengers, driving passenger volume and increasing both pre-arrivals spend and spend within the terminal.

  Do you have what we're looking for? (Skills & experience)

• Demonstrable experience of having led significant B2C social campaigns end to end from conceptualisation through briefing, delivery, and measurement within a large consumer facing brand.
• A strong understanding of digital communication as a technical discipline and what makes for great creative and powerful messaging.
• Experience of applying a consumer brand's visual identity throughout the application of online content and messaging.
• A solid understanding of creative platforms (across the Adobe suite) with the ability to interpret and execute against brand guidelines.
• Experience of working effectively with relevant industry third-party partners and growing these relationships to develop joint campaign activity that delivers against both the needs of Gatwick Airport brand and that of the partner.
• Experience working across functions and influencing stakeholders with a view to delivering strong commercial outcomes.
• Relevant degree and marketing qualifications desirable.

What's it like to work here?

Our employees tell us that working here is something special. Everyone is looking to deliver what matters to our passengers. There is so much that makes air travel possible. No day is like another. Our employees enjoy a range of personal, health and financial benefits, including annual leave and high street discounts. We offer a performance-based bonus scheme and our people can request professional training to support them to Grow with Gatwick

We want our people to reflect our local community and the passengers we serve. We know we are all at our best when we feel comfortable and included. We want our people to feel like they can be who they want to be at work, and we work hard to provide them with the respect and flexibility to do so.

We aim to be an equitable, diverse, and inclusive employer. We encourage and support our people to be their best. We seek different perspectives that redefine what's possible. Together we are a team.

Click apply and complete your application. We'll be in touch soon.