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  • Salary:
    Competitive
  • Function:
    Commercial
  • Job Type:
    Permanent
  • Full-time/Part-time :
    Full-time
  • Grade:
    Technical Specialist Manager

Digital Performance Analyst

Job Requirements

Digital Performance Analyst

Are you our next Digital Performance Analyst? We are looking for someone who can help us redefine what's possible for commercial function.

As part of our ‘Grow with Gatwick' initiative you'll be provided with plenty of training and support to ensure you're developing and growing your career.

The commercial function is responsible for driving income from passengers, airlines and on-airport partners.

What is the role?

As Digital Performance Analyst you will be responsible for developing effective KPIs to deliver high-quality analysis of web analytics, optimisation testing and other data that provides the necessary insights to improve performance.

The Digital Performance Analyst will influence the roadmap of website improvement, by spotting trends in web trading performance and, sharing information with the trading teams that supports improved conversion.

What will you do?

  • Analyse website customer journeys and user behaviour, including measuring conversion at each stage of the booking funnel.
  • Present updates at the weekly Trading meeting on recent performance & trends.
  • Provide high-quality analysis to support the Conversion Rate Optimisation (CRO) testing program.
  • Communicate and present to senior internal stakeholders to help steer the digital strategy.
  • Work with external digital marketing agency for support and designing data layer changes for richer data capture requirements.

Do you have what we're looking for?

  • Visualisation tools including Google Data Studio
  • Knowledge of funnels, segments
  • Improving the user experience through data analysis
  • Has the skill to find the actionable insights and recommendations through qualitative and quantitative data.
  • Experience in digital marketing or in digital performance organisations.
  • Finds the ‘why' not just the ‘what
  • Presents complex data & insights in a clear way.
  • Commercial awareness / knows what makes the difference.
  • Advanced Google Analytics skills (incl Google Data Studio)

What's it like to work here?

Our people tell us that working here is something special. Everyone is looking to deliver what matters to our passengers. There is so much that makes air travel possible. No day is like another.

We want our people to reflect our local community and the passengers we serve. We know we are all at our best when we feel comfortable and included. We want our people to feel like they can be who they want to be at work, and we work hard to provide them with the respect and flexibility to do so.

We aim to be an equitable, diverse, and inclusive employer. We encourage and support our people to be their best. We seek different perspectives that redefine what's possible. Together we are a team.

Ready to join us?

Click apply and complete your application. We'll be in touch soon.
Our employees enjoy a range of personal, health and financial benefits, including annual leave as standard. 


 
 
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Location
Gatwick Airport
Gatwick Airport, Gatwick, United Kingdom, RH6 0NP
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Meet the recruiter

Sam Addison

sam.addison@gatwickairport.com

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